Sharper thinking on finance: guides, primers, and practical advice for founders and operators building financial plans they can trust.https://profitual.ai/en-ushttps://profitual.ai/blog/profitual-partners-with-charliai/https://profitual.ai/blog/profitual-partners-with-charliai/Fredericton-based Profitual has partnered with CharliAI to bring governed AI to private-company financial and business information.Mon, 28 Sep 2026 00:00:00 GMTCompany NewsTim Harrisonhttps://profitual.ai/blog/financial-assumptions-documentation/https://profitual.ai/blog/financial-assumptions-documentation/Well-documented assumptions make your forecast credible and your investor conversations smoother.Fri, 18 Sep 2026 00:00:00 GMTGuidesCraig McLaughlinhttps://profitual.ai/blog/budget-vs-forecast/https://profitual.ai/blog/budget-vs-forecast/Understanding when to use budgets, forecasts, or both to manage your startup's finances.Fri, 04 Sep 2026 00:00:00 GMTGuidesCraig McLaughlinhttps://profitual.ai/blog/gross-margin-explained/https://profitual.ai/blog/gross-margin-explained/A clear explanation of gross margin and how to calculate it for different business models.Fri, 21 Aug 2026 00:00:00 GMTStartup FinanceCraig McLaughlinhttps://profitual.ai/blog/forecasting-with-limited-data/https://profitual.ai/blog/forecasting-with-limited-data/Early-stage startups don't have years of data. Here's how to build credible forecasts anyway.Fri, 07 Aug 2026 00:00:00 GMTGuidesRay Fitzpatrickhttps://profitual.ai/blog/saas-metrics-guide/https://profitual.ai/blog/saas-metrics-guide/MRR, ARR, churn, expansion revenue - understand the metrics that define SaaS success.Fri, 24 Jul 2026 00:00:00 GMTStartup FinanceTim Harrisonhttps://profitual.ai/blog/explaining-burn-rate-to-investors/https://profitual.ai/blog/explaining-burn-rate-to-investors/Frame your spending as strategic investment, not just expenses. Here's how to tell that story.Fri, 10 Jul 2026 00:00:00 GMTFundraisingRay Fitzpatrickhttps://profitual.ai/blog/q2-financial-checkup/https://profitual.ai/blog/q2-financial-checkup/Use this mid-year review to assess your financial health and adjust your forecast for H2.Fri, 26 Jun 2026 00:00:00 GMTStartup FinanceCraig McLaughlinhttps://profitual.ai/blog/building-a-hiring-plan/https://profitual.ai/blog/building-a-hiring-plan/How to model headcount growth, salaries, and the true cost of hiring in your forecast.Fri, 12 Jun 2026 00:00:00 GMTGuidesCraig McLaughlinhttps://profitual.ai/blog/how-much-runway-do-you-need/https://profitual.ai/blog/how-much-runway-do-you-need/Why 18 months is the benchmark, when you need more (or can get by with less), and how to calculate the right runway for your stage.Fri, 29 May 2026 00:00:00 GMTFundraisingRay Fitzpatrickhttps://profitual.ai/blog/forecasting-for-seasonal-businesses/https://profitual.ai/blog/forecasting-for-seasonal-businesses/How to build seasonality into your forecast: the seasonal index method, separating real growth from seasonal swings, and planning cash for the slow months.Fri, 15 May 2026 00:00:00 GMTGuidesRay Fitzpatrickhttps://profitual.ai/blog/connecting-accounting-to-forecasting/https://profitual.ai/blog/connecting-accounting-to-forecasting/How to pull your real numbers from accounting software into a rolling forecast that updates automatically, plus the data-mapping gotchas that quietly break it.Fri, 01 May 2026 00:00:00 GMTGuidesTim Harrisonhttps://profitual.ai/blog/unit-economics-explained/https://profitual.ai/blog/unit-economics-explained/A plain-English guide to the unit economics metrics investors care about most.Fri, 17 Apr 2026 00:00:00 GMTStartup FinanceCraig McLaughlinhttps://profitual.ai/blog/when-to-hire-your-first-finance-person/https://profitual.ai/blog/when-to-hire-your-first-finance-person/Signs it's time to bring in financial expertise, and what to look for when you do.Fri, 03 Apr 2026 00:00:00 GMTStartup FinanceCraig McLaughlinhttps://profitual.ai/blog/cash-flow-vs-profit/https://profitual.ai/blog/cash-flow-vs-profit/Understanding the critical difference between profitability and cash flow can save your business.Fri, 20 Mar 2026 00:00:00 GMTStartup FinanceCraig McLaughlinhttps://profitual.ai/blog/scenario-planning-for-startups/https://profitual.ai/blog/scenario-planning-for-startups/Why you need multiple scenarios in your forecast and how to build them without tripling your workload.Fri, 06 Mar 2026 00:00:00 GMTGuidesRay Fitzpatrickhttps://profitual.ai/blog/common-forecasting-mistakes/https://profitual.ai/blog/common-forecasting-mistakes/The 7 forecasting mistakes we see most, from hockey-stick growth with no driver to ignored churn and broken cash timing, and how to fix each before it burns you.Fri, 20 Feb 2026 00:00:00 GMTGuidesRay Fitzpatrickhttps://profitual.ai/blog/revenue-forecasting-models-explained/https://profitual.ai/blog/revenue-forecasting-models-explained/From subscription to transaction-based models, learn how to forecast revenue for your specific business type.Fri, 06 Feb 2026 00:00:00 GMTGuidesRay Fitzpatrickhttps://profitual.ai/blog/preparing-financials-for-investor-meetings/https://profitual.ai/blog/preparing-financials-for-investor-meetings/What investors actually want to see in your financial projections, and how to present them with confidence.Fri, 23 Jan 2026 00:00:00 GMTFundraisingRay Fitzpatrickhttps://profitual.ai/blog/5-metrics-every-startup-should-track/https://profitual.ai/blog/5-metrics-every-startup-should-track/Skip the vanity dashboards. The 5 numbers that actually show startup health (cash runway, revenue growth, gross margin, CAC, and net burn) and how to track them.Fri, 09 Jan 2026 00:00:00 GMTStartup FinanceTim Harrisonhttps://profitual.ai/blog/what-is-a-3-statement-model/https://profitual.ai/blog/what-is-a-3-statement-model/Learn what a 3-statement financial model is, why investors expect it, and how to build one without being a finance expert.Sun, 01 Dec 2024 00:00:00 GMTFinancial ModelingCraig McLaughlinhttps://profitual.ai/blog/how-to-calculate-runway/https://profitual.ai/blog/how-to-calculate-runway/Your runway determines how long you can survive. Here's how to calculate it properly and what to do with that number.Fri, 15 Nov 2024 00:00:00 GMTStartup FinanceRay Fitzpatrickhttps://profitual.ai/blog/financial-forecasting-without-finance-background/https://profitual.ai/blog/financial-forecasting-without-finance-background/You don't need an MBA to forecast your business. Here's how to think about financial planning as a founder or operator.Mon, 28 Oct 2024 00:00:00 GMTGuidesRay Fitzpatrick