Sharper thinking on finance — guides, primers, and practical advice for founders and operators building financial plans they can trust.https://profitual.ai/en-ushttps://profitual.ai/blog/connecting-accounting-to-forecasting/https://profitual.ai/blog/connecting-accounting-to-forecasting/How to use your actual financial data to build better, more accurate forecasts.Fri, 01 May 2026 00:00:00 GMTGuidesTim Harrisonhttps://profitual.ai/blog/unit-economics-explained/https://profitual.ai/blog/unit-economics-explained/A plain-English guide to the unit economics metrics investors care about most.Fri, 17 Apr 2026 00:00:00 GMTStartup FinanceCraig McLaughlinhttps://profitual.ai/blog/when-to-hire-your-first-finance-person/https://profitual.ai/blog/when-to-hire-your-first-finance-person/Signs it's time to bring in financial expertise, and what to look for when you do.Fri, 03 Apr 2026 00:00:00 GMTStartup FinanceCraig McLaughlinhttps://profitual.ai/blog/cash-flow-vs-profit/https://profitual.ai/blog/cash-flow-vs-profit/Understanding the critical difference between profitability and cash flow can save your business.Fri, 20 Mar 2026 00:00:00 GMTStartup FinanceCraig McLaughlinhttps://profitual.ai/blog/scenario-planning-for-startups/https://profitual.ai/blog/scenario-planning-for-startups/Why you need multiple scenarios in your forecast and how to build them without tripling your workload.Fri, 06 Mar 2026 00:00:00 GMTGuidesRay Fitzpatrickhttps://profitual.ai/blog/common-forecasting-mistakes/https://profitual.ai/blog/common-forecasting-mistakes/Learn from the mistakes other founders make so you can build more accurate, credible forecasts.Fri, 20 Feb 2026 00:00:00 GMTGuidesRay Fitzpatrickhttps://profitual.ai/blog/revenue-forecasting-models-explained/https://profitual.ai/blog/revenue-forecasting-models-explained/From subscription to transaction-based models, learn how to forecast revenue for your specific business type.Fri, 06 Feb 2026 00:00:00 GMTGuidesRay Fitzpatrickhttps://profitual.ai/blog/preparing-financials-for-investor-meetings/https://profitual.ai/blog/preparing-financials-for-investor-meetings/What investors actually want to see in your financial projections, and how to present them with confidence.Fri, 23 Jan 2026 00:00:00 GMTFundraisingRay Fitzpatrickhttps://profitual.ai/blog/5-metrics-every-startup-should-track/https://profitual.ai/blog/5-metrics-every-startup-should-track/Cut through the noise and focus on the metrics that actually matter for your startup's financial health.Fri, 09 Jan 2026 00:00:00 GMTStartup FinanceTim Harrisonhttps://profitual.ai/blog/what-is-a-3-statement-model/https://profitual.ai/blog/what-is-a-3-statement-model/Learn what a 3-statement financial model is, why investors expect it, and how to build one without being a finance expert.Sun, 01 Dec 2024 00:00:00 GMTFinancial ModelingCraig McLaughlinhttps://profitual.ai/blog/how-to-calculate-runway/https://profitual.ai/blog/how-to-calculate-runway/Your runway determines how long you can survive. Here's how to calculate it properly and what to do with that number.Fri, 15 Nov 2024 00:00:00 GMTStartup FinanceRay Fitzpatrickhttps://profitual.ai/blog/financial-forecasting-without-finance-background/https://profitual.ai/blog/financial-forecasting-without-finance-background/You don't need an MBA to forecast your business. Here's how to think about financial planning as a founder or operator.Mon, 28 Oct 2024 00:00:00 GMTGuidesRay Fitzpatrick