# Profitual

> Financial forecasting and an AI CFO for every business. Build investor-ready projections without spreadsheets, then let Andy watch your books daily.

Profitual is a modern FP&A platform for non-finance founders and operators. It pairs a building-block forecasting engine with Andy, an AI CFO that connects to your accounting data and surfaces daily insights. No formulas, no consultants.

## What Profitual Does

- 3-statement financial modeling (income statement, balance sheet, cash flow) from simple building blocks — not formulas
- Multi-scenario planning and side-by-side comparison
- Runway, burn, MRR, gross margin, and SaaS KPI dashboards (LTV:CAC, Rule of 40, Burn Multiple)
- Actuals-vs-forecast variance analysis from QuickBooks or Xero sync
- Custom report templates with scheduled email delivery
- Excel export (raw or live-formula, depending on tier)
- Canva integration for pushing financials into board decks

## Andy AI CFO

Andy is included in every plan. Andy:

- Reviews your books daily and emails Smart Alerts (anomalies, variance call-outs, cash surprises)
- Delivers alerts to Slack
- Answers natural-language questions in chat with real-time business context
- Generates invoice PDFs and scheduled report snapshots
- Reads accounting data and proposes changes to your Profitual plan — a human always reviews before anything writes back

## Target Users

- Startup founders preparing for fundraising or board meetings
- SMEs running the business they've already built, without a full finance team
- Accountants and bookkeepers offering advisory services
- Accelerators equipping every portfolio company with the same modeling tools
- Universities and colleges teaching business thinking and FP&A

## Pricing (USD, 2026)

- **Starter — $49/mo annual ($59/mo monthly)** · 1 user · Full modeling, QuickBooks + Xero, Andy chat, weekly/monthly/quarterly reports
- **Growth — $149/mo annual ($179/mo monthly)** · 3 users · Everything in Starter plus Weekly Smart Alerts via email and Slack, custom dashboards, custom report templates, Canva integration, variance analysis
- **Scale — $349/mo annual ($399/mo monthly)** · Unlimited users · Everything in Growth plus Daily Smart Alerts, Model Health AI audit, full benchmarking, 1-hour expert model review
- **Education** · Institutional license with seat-based bulk pricing for universities and colleges (no accounting integrations or Andy — built for learning)

All paid tiers start with a free trial (no credit card required) and include Andy AI CFO.

## Integrations

**Live:** QuickBooks Online, Xero, Slack, Canva

**Coming soon:** Stripe, HubSpot, Rippling, Sage

Accounting integrations are read-only by default as a safety measure.

## Key Facts

- Region: Canadian-built, deployed in Montreal (Google Cloud Platform)
- SOC 2 Type II compliant
- Encryption: 256-bit
- Time to first forecast: ~15 minutes

## Links

- Homepage: https://profitual.ai
- Application: https://app.profitual.ai
- Blog: https://profitual.ai/blog/
- Case studies: https://profitual.ai/case-studies/
- Pricing: https://profitual.ai/pricing/

## Contact

- General inquiries: info@profitual.ai
- Sales (incl. partnerships and education): sales@profitual.ai
- Support: support@profitual.ai
- Privacy: privacy@profitual.ai
- Security disclosure: security@profitual.ai