Profitual Blog

Insights, Strategies, and Stories to Fuel Your Startup’s Growth—From Financial Mastery to Industry Disruption

Why Your Startup's December Forecast Is Always Wrong (And How To Fix It)

December is often a pivotal month for early-stage startups. Whether you're wrapping up your fiscal year or preparing for holiday-driven demand, your financial forecast can make or break your startup's momentum.

Why Every Startup Founder in Canada Needs a Reforecasting Strategy Right Now

Canadian startups face a harsh reality in 2025: the market is tough, and mistakes in financial planning can be fatal.

30 Minutes to Win Over an Investor: The One Financial Model Feature You Can't Ignore

Investor meetings are high-pressure. They don’t just assess your startup’s potential; they assess you—your ability to lead, plan, and execute.

How to Forecast Financials for Your Canadian Startup

Financial forecasting is essential for Canadian startup founders to navigate cash flow, runway, and attract investors. Explore six recommendations on how to get started with your forecasting model.

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Screenshot of the Profitual Software showing a 3-year forecast trending up.