Stop Guessing When to Hire Your Next Team Member
Model project revenue, team costs, and cash flow in one place. Know exactly when you can afford to grow—and when you need to land new clients.
The challenges you face
Revenue is lumpy and unpredictable
Big projects come and go. Retainers fluctuate. Forecasting agency revenue feels like guessing.
Hiring decisions are stressful
Hire too early and burn cash. Hire too late and burn out your team. Getting the timing right is critical.
Margins are hard to understand
Between salaries, contractors, and overhead, knowing your true profitability by project or client is complex.
A better approach
Profitual helps you model the dynamics of agency life: project-based revenue, retainer income, team costs, and hiring plans. See how new hires affect your margins before you make the offer.
Why agencies choose Profitual
Model project + retainer revenue
Combine one-time projects and recurring retainers in a single forecast. See your revenue mix clearly.
Plan hiring with confidence
Model new hires and see the impact on utilization, margins, and cash flow before you commit.
Understand your margins
See profitability by service line or client. Know which work is actually making money.
Forecast cash flow timing
Agency cash flow is tricky. Model payment terms and see when cash actually hits your account.
Built for service businesses
Everything you need to run a profitable agency.
Revenue Modeling
Forecast projects, retainers, and one-time revenue. Apply win rates to your pipeline.
Team Planning
Model your current team and future hires. See capacity and utilization at a glance.
Role-Based Costing
Set salaries, benefits, and contractor rates by role. Understand your true delivery costs.
Cash Flow Timing
Model payment terms and see when cash actually arrives. Plan for the gaps between delivery and payment.
Profitability Analysis
Understand margins by service line, client, or team. Find what's actually making money.
Scenario Planning
What if you lose a major client? What if you win that big pitch? Model different futures.
For every type of agency
Marketing Agencies
Model retainer growth, campaign revenue, and the team needed to deliver great work.
Creative Studios
Forecast project work, manage freelancer costs, and plan for seasonal fluctuations.
Dev Shops
Model sprint-based billing, contractor costs, and the utilization math of software delivery.
Ready to run your agency by the numbers?
Join agency owners who've brought clarity to their financial planning.
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