For founders
Investor-ready projections in minutes.
Answer every investor question with numbers you trust. Profitual builds the projections with you — no spreadsheets, no $10k consultants — then keeps them live as your real numbers come in.
- Fundraise-ready in an afternoon
- QuickBooks, Xero & Sage connected
Sound familiar?
The ask
Investors want projections yesterday.
You're scrambling to produce financials for a pitch deck, but you're a product person, not a finance person.
The spreadsheet
Formulas break every time you pivot.
Version control is chaos. Circular references, broken links, and nobody on the team can actually audit the model.
The consultant
$10k for a model that's stale in a month.
You pay for a forecast, then watch it fossilize the second your assumptions shift. And you still can't update it yourself.
Describe the business. Get the model.
The Building Block Method turns the way you'd describe your business out loud — what you sell, what it costs, who you hire — into complete, investor-ready projections. No finance degree. No Googling circular-reference errors at midnight.
How the Building Block Method works →Raising soon? Try the free startup valuation calculator to ballpark your number before the meeting.
Why founders pick Profitual.
Fundraise-ready in an afternoon.
Guided building blocks take you from zero to a full set of projections — income, balance sheet and cash flow — in a single working session. Not a single VLOOKUP required.
Live-updated, not frozen.
Connect QuickBooks, Xero, or Sage. Your books flow in automatically, and Andy flags what's drifting from your plan before the next investor check-in.
Scenarios investors actually respect.
Model best, base, and worst cases side-by-side. Show you've stress-tested the business and that you own the math.
Look like a funded company.
Board-ready reports with written what-changed commentary, and clean exports. The output looks like it came from a finance team.
Everything you need to fundraise with confidence.
Runway & burn calculator
Know exactly when you'll need to raise and how much. Recalculated daily as your books sync.
Revenue modeling
SaaS, services, marketplace, one-time. Compose any revenue stream from flexible building blocks.
Hiring plan
Plan your roadmap with salary benchmarks by role and region. See exactly how each hire moves your runway.
Scenario planning
Clone a plan, tweak an assumption, compare side-by-side. Share three futures with your board without three spreadsheets.
Smart Alerts from Andy
AI review of your books, weekly on Growth and daily on Scale. Andy pings you in Slack or email when something changes.
Excel & PDF export
Hand investors and advisors the format they want. Raw data, formula model, or polished PDF, your call.
And after the raise, it keeps working.
The model you pitched with becomes the plan you run on. Connect QuickBooks, Xero, or Sage and Profitual keeps reading your books against it.
A briefing in your inbox
What changed, why, and whether it matters — weekly on Growth, every morning on Scale.
Answers down to the invoice
When burn ticks up, see the exact line — and the exact invoice — that moved it before your investors ask.
Investor updates on schedule
Monthly updates assemble themselves from live numbers, with a written summary you can forward as-is.
From first cheque to IPO-curious.
Same tool, all the way up the stage ladder. You're not picking a finance stack you'll outgrow.
01
Pre-seed / seed
Validate your business model and build the deck your first angels and VCs expect. Zero finance background required.
02
Series A
Prove you understand your unit economics and path to profitability. Swap assumptions live in a diligence session.
03
Growth stage
Track how you're tracking against plan, run extension scenarios, and prepare your next round without rebuilding anything.
“Profitual streamlined our operations, enhanced our fundraising efforts, and provided the expert financial guidance we needed to scale. I highly recommend Profitual to any startup seeking to thrive.”
Kara LeBlanc
CEO, Medreddie
Nail your next investor meeting.
Join 500+ founders who put their numbers on autopilot and got back to building.