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For founders

Investor-ready projections in minutes.

Build a full 3-statement financial model without spreadsheet headaches or $10k consultants. You focus on building the business. Profitual and Andy handle the numbers.

  • Fundraise-ready in an afternoon
  • QuickBooks & Xero connected

Sound familiar?

The ask

Investors want projections yesterday.

You're scrambling to produce financials for a pitch deck, but you're a product person, not a finance person.

The spreadsheet

Formulas break every time you pivot.

Version control is chaos. Circular references, broken links, and nobody on the team can actually audit the model.

The consultant

$10k for a model that's stale in a month.

You pay for a forecast, then watch it fossilize the second your assumptions shift. And you still can't update it yourself.

Describe the business. Get the model.

Profitual gives you building blocks (revenue streams, cost drivers, hires, capital, fundraising) that click together into a complete, investor-ready 3-statement model. No finance degree. No Googling circular-reference errors at midnight.

Why founders pick Profitual.

Fundraise-ready in an afternoon.

Guided building blocks take you from zero to 3-statement projections in a single working session. Not a single VLOOKUP required.

Live-updated, not frozen.

Connect QuickBooks or Xero. Actuals flow in automatically, and Andy flags what's drifting from your plan before the next investor check-in.

Scenarios investors actually respect.

Model best, base, and worst cases side-by-side. Show you've stress-tested the business and that you own the math.

Look like a funded company.

Board-ready reports, variance commentary, and clean exports. The output looks like it came from a finance team, because it did. It's just AI.

Everything you need to fundraise with confidence.

Runway & burn calculator

Know exactly when you'll need to raise and how much. Recalculated daily as actuals sync.

Revenue modeling

SaaS, services, marketplace, one-time. Compose any revenue stream from flexible building blocks.

Hiring plan

Plan your roadmap with salary benchmarks by role and region. See exactly how each hire moves your runway.

Scenario planning

Clone a plan, tweak an assumption, compare side-by-side. Share three futures with your board without three spreadsheets.

Smart Alerts from Andy

Daily AI review of your books. Andy pings you in Slack or email the moment something changes.

Excel & PDF export

Hand investors and advisors the format they want. Raw data, formula model, or polished PDF, your call.

From first cheque to IPO-curious.

Same tool, all the way up the stage ladder. You're not picking a finance stack you'll outgrow.

01

Pre-seed / seed

Validate your business model and build the deck your first angels and VCs expect. Zero finance background required.

02

Series A

Prove you understand your unit economics and path to profitability. Swap assumptions live in a diligence session.

03

Growth stage

Track actuals vs. forecast, run extension scenarios, and prepare your next round without rebuilding the model.

“Profitual streamlined our operations, enhanced our fundraising efforts, and provided the expert financial guidance we needed to scale. I highly recommend Profitual to any startup seeking to thrive.”

Kara LeBlanc

CEO, Medreddie

Read the case study →