Insights
Financial forecasting, explained.
Guides, primers, and practical advice for founders and operators building financial plans they can trust.
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Company News
Profitual Partners with CharliAI to Bring Governed AI to Private-Market Data
Fredericton-based Profitual has partnered with CharliAI to bring governed AI to private-company financial and business information.
September 28, 2026 · Tim Harrison
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Guides
Documenting Your Financial Assumptions (And Why It Matters)
Well-documented assumptions make your forecast credible and your investor conversations smoother.
September 18, 2026 · Craig McLaughlin
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Guides
Budget vs. Forecast: What's the Difference and Do You Need Both?
Understanding when to use budgets, forecasts, or both to manage your startup's finances.
September 4, 2026 · Craig McLaughlin
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Startup Finance
Gross Margin Explained: What It Is and Why Investors Care
A clear explanation of gross margin and how to calculate it for different business models.
August 21, 2026 · Craig McLaughlin
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Guides
How to Forecast When You Have Limited Historical Data
Early-stage startups don't have years of data. Here's how to build credible forecasts anyway.
August 7, 2026 · Ray Fitzpatrick
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Startup Finance
The Essential SaaS Metrics Guide for Non-Finance Founders
MRR, ARR, churn, expansion revenue - understand the metrics that define SaaS success.
July 24, 2026 · Tim Harrison
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Fundraising
How to Explain Your Burn Rate to Investors
Frame your spending as strategic investment, not just expenses. Here's how to tell that story.
July 10, 2026 · Ray Fitzpatrick
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Startup Finance
Mid-Year Financial Checkup: Questions Every Founder Should Ask
Use this mid-year review to assess your financial health and adjust your forecast for H2.
June 26, 2026 · Craig McLaughlin
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Guides
Building a Hiring Plan Into Your Financial Forecast
How to model headcount growth, salaries, and the true cost of hiring in your forecast.
June 12, 2026 · Craig McLaughlin
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Fundraising
How Much Runway Do You Actually Need?
Why 18 months is the benchmark, when you need more (or can get by with less), and how to calculate the right runway for your stage.
May 29, 2026 · Ray Fitzpatrick
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Guides
Financial Forecasting for Seasonal Businesses
How to build seasonality into your forecast: the seasonal index method, separating real growth from seasonal swings, and planning cash for the slow months.
May 15, 2026 · Ray Fitzpatrick
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Guides
Connecting Your Accounting Software to Your Forecast
How to pull your real numbers from accounting software into a rolling forecast that updates automatically, plus the data-mapping gotchas that quietly break it.
May 1, 2026 · Tim Harrison
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Startup Finance
Unit Economics Explained: CAC, LTV, and Why They Matter
A plain-English guide to the unit economics metrics investors care about most.
April 17, 2026 · Craig McLaughlin
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Startup Finance
When to Hire Your First Finance Person
Signs it's time to bring in financial expertise, and what to look for when you do.
April 3, 2026 · Craig McLaughlin
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Startup Finance
Cash Flow vs. Profit: Why Profitable Companies Still Fail
Understanding the critical difference between profitability and cash flow can save your business.
March 20, 2026 · Craig McLaughlin
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Guides
Scenario Planning for Startups: Best, Worst, and Realistic Cases
Why you need multiple scenarios in your forecast and how to build them without tripling your workload.
March 6, 2026 · Ray Fitzpatrick
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Guides
7 Forecasting Mistakes Founders Make (And How to Fix Them)
The 7 forecasting mistakes we see most, from hockey-stick growth with no driver to ignored churn and broken cash timing, and how to fix each before it burns you.
February 20, 2026 · Ray Fitzpatrick
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Guides
Revenue Forecasting Models Explained: Which One Fits Your Business?
From subscription to transaction-based models, learn how to forecast revenue for your specific business type.
February 6, 2026 · Ray Fitzpatrick
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Fundraising
How to Prepare Your Financials for Investor Meetings
What investors actually want to see in your financial projections, and how to present them with confidence.
January 23, 2026 · Ray Fitzpatrick
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Startup Finance
5 Financial Metrics Every Startup Should Track
Skip the vanity dashboards. The 5 numbers that actually show startup health (cash runway, revenue growth, gross margin, CAC, and net burn) and how to track them.
January 9, 2026 · Tim Harrison
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Financial Modeling
What Is a 3-Statement Financial Model (And Why You Need One)
Learn what a 3-statement financial model is, why investors expect it, and how to build one without being a finance expert.
December 1, 2024 · Craig McLaughlin
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Startup Finance
How to Calculate Your Startup's Runway (And Why It Matters)
Your runway determines how long you can survive. Here's how to calculate it properly and what to do with that number.
November 15, 2024 · Ray Fitzpatrick
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Guides
Financial Forecasting When You Don't Have a Finance Background
You don't need an MBA to forecast your business. Here's how to think about financial planning as a founder or operator.
October 28, 2024 · Ray Fitzpatrick