Insights · Startup Finance
Startup Finance
7 articles in this category.
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Startup Finance
The Essential SaaS Metrics Guide for Non-Finance Founders
MRR, ARR, churn, expansion revenue - understand the metrics that define SaaS success.
July 24, 2026 · Tim Harrison
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Startup Finance
Mid-Year Financial Checkup: Questions Every Founder Should Ask
Use this mid-year review to assess your financial health and adjust your forecast for H2.
June 26, 2026 · Craig McLaughlin
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Startup Finance
Unit Economics Explained: CAC, LTV, and Why They Matter
A plain-English guide to the unit economics metrics investors care about most.
April 17, 2026 · Craig McLaughlin
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Startup Finance
When to Hire Your First Finance Person
Signs it's time to bring in financial expertise, and what to look for when you do.
April 3, 2026 · Craig McLaughlin
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Startup Finance
Cash Flow vs. Profit: Why Profitable Companies Still Fail
Understanding the critical difference between profitability and cash flow can save your business.
March 20, 2026 · Craig McLaughlin
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Startup Finance
5 Financial Metrics Every Startup Should Track
Skip the vanity dashboards. The 5 numbers that actually show startup health — cash runway, revenue growth, gross margin, CAC, and net burn — and how to track them.
January 9, 2026 · Tim Harrison
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Startup Finance
How to Calculate Your Startup's Runway (And Why It Matters)
Your runway determines how long you can survive. Here's how to calculate it properly and what to do with that number.
November 15, 2024 · Ray Fitzpatrick