Forecast Your Store's Growth Without the Spreadsheet Chaos
Model revenue, costs, and cash flow in one place. Finally understand your true margins and plan for growth.
The challenges you face
Cash gets tied up in inventory
You're profitable on paper but always short on cash. Timing inventory purchases against revenue is a constant juggle.
Seasonality makes forecasting hard
Q4 is huge, January is slow. Building a model that accounts for seasonal swings takes serious effort.
Margins are hard to track
Between product costs, shipping, returns, and platform fees—understanding your true margins is complicated.
A better approach
Profitual gives you flexible building blocks to model your e-commerce business. Define your revenue assumptions, cost structure, and growth plans—then see how they flow through to profitability and cash.
Why e-commerce brands choose Profitual
Model your revenue
Build out your revenue assumptions and see how changes in volume or pricing affect your topline.
Track true margins
Factor in product costs, shipping, returns, and platform fees. Know your actual contribution margin.
Plan for seasonality
Apply seasonal patterns to your forecast. Plan for Black Friday, slow seasons, and everything in between.
Understand cash timing
See when cash comes in vs. when bills are due. Avoid cash crunches before they happen.
Built for online sellers
Flexible tools to forecast your e-commerce business.
Revenue Forecasting
Model revenue with assumptions you control. Apply seasonal adjustments to match your business patterns.
Cost Modeling
Model product costs, shipping, and platform fees to understand true margins.
Expense Planning
Model operating expenses, staffing, and overhead. See how costs scale with growth.
Scenario Planning
What if growth accelerates? What if costs increase? Model different futures and compare outcomes.
Cash Flow Timing
E-commerce ties up cash in inventory. See when you'll need capital and when cash builds.
Professional Reports
Generate forecasts you can use for planning or share with investors and lenders.
For every type of seller
DTC Brands
Model your direct-to-consumer business with revenue, costs, and growth assumptions.
Marketplace Sellers
Forecast revenue accounting for platform fees and marketplace dynamics.
Growing Brands
Plan expansion with forecasts that account for investment in inventory and operations.
Ready to take control of your e-commerce finances?
Join e-commerce founders who've ditched spreadsheets for smarter forecasting.
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