Finally, a Financial Model That Speaks SaaS
Stop wrestling with spreadsheets to model your subscription business. Track the metrics investors care about and benchmark against industry standards.
The challenges you face
SaaS metrics are complex
MRR, ARR, churn, expansion, contraction—modeling subscription revenue properly takes serious spreadsheet skills.
Investors expect specific metrics
VCs want to see LTV:CAC, payback period, and net revenue retention. Building these into a cohesive model is time-consuming.
Your model breaks when plans change
New pricing tier? Changed billing cycle? Every update means hours fixing formulas and hoping nothing breaks.
A better approach
Profitual is built for subscription businesses. Model your revenue with monthly, quarterly, or annual billing. Track retention, LTV, CAC, and Rule of 40. Benchmark against industry standards and generate reports investors actually want to see.
Why SaaS companies choose Profitual
Track the metrics that matter
Gross retention, ARPA, LTV, CAC, and Rule of 40—calculated from your model and benchmarked against peers.
Model subscription revenue
Monthly, quarterly, or annual billing. Expansion, contraction, and churn. See how pricing changes affect your trajectory.
Know your runway
Multiple burn rate calculations (monthly, quarterly, YTD, TTM) show exactly when you'll need to raise.
Investor-ready outputs
Generate professional reports and forecasts that communicate your business clearly to investors and board members.
Built for subscription businesses
The metrics and tools SaaS founders need.
SaaS Metrics
Track gross retention, ARPA, LTV, CAC, and Rule of 40. Benchmark against industry standards.
Subscription Revenue
Model MRR/ARR with monthly, quarterly, or annual billing cycles. Track customer cohorts and churn.
Runway Analysis
Multiple burn rate methods show your runway from different angles. Know your zero-cash date.
Scenario Planning
Create multiple scenarios to stress-test your assumptions. Compare best case, worst case, and base case.
Actuals Sync
Connect QuickBooks or Xero for daily sync. See forecast vs. actuals and track variance.
Board Reports
Generate professional reports with the metrics and forecasts your board and investors want to see.
For every stage of SaaS
Pre-Seed & Seed
Validate your pricing model and show investors you understand unit economics before you have significant data.
Series A
Demonstrate product-market fit with retention metrics and a clear path to efficient growth.
Growth Stage
Track actuals vs. forecast, optimize pricing, and prepare for your next round with confidence.
Ready to master your SaaS metrics?
Join SaaS founders who've simplified their financial modeling.
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