For Subscription Brands

Know Your Unit Economics Before You Ship

Model subscriber growth, revenue, and costs. Understand your margins and forecast cash flow timing.

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The challenges you face

Churn kills growth

You're acquiring subscribers, but they're leaving too. Understanding retention is critical.

Costs add up quickly

Products, boxes, packaging, shipping—costs that vary and add up fast. Margins depend on getting this right.

Cash flow timing is tricky

You collect subscription fees before fulfillment, but inventory ties up cash. Planning is essential.

A better approach

Profitual gives you flexible building blocks to model your subscription business. Define your subscriber assumptions, pricing, and cost structure—then see how they flow through to profitability and cash.

Why subscription boxes choose Profitual

Model subscriber growth

Build out your acquisition assumptions and see how growth affects revenue over time.

Plan your costs

Model product costs, packaging, and shipping. Understand your margin structure.

Understand cash timing

Subscription businesses have unique cash dynamics. See your cash position accurately.

Plan for different scenarios

What if acquisition costs increase? What if retention improves? Model different futures.

Built for subscription commerce

Flexible tools to model your subscription box finances.

Subscriber Modeling

Model subscriber growth with assumptions for acquisition and retention.

Revenue Forecasting

See how subscriber count flows through to revenue based on your pricing.

Cost Planning

Model product costs, packaging, shipping, and other variable costs.

Expense Planning

Model operating expenses, staffing, and overhead. See how they scale.

Cash Flow Timing

Understand when subscription revenue arrives versus when you need to pay for inventory.

Scenario Planning

Model different growth paths and see how assumptions affect profitability.

For every subscription concept

Curated Boxes

Model discovery boxes with varying product costs and curation approaches.

Replenishment Subscriptions

Forecast consumable subscriptions with predictable costs and retention patterns.

Growing Brands

Plan expansion with forecasts that account for scaling costs and operations.

Ready to build a profitable subscription business?

Join subscription brands who've brought clarity to their unit economics.

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