Know Your Unit Economics Before You Ship
Model subscriber growth, revenue, and costs. Understand your margins and forecast cash flow timing.
The challenges you face
Churn kills growth
You're acquiring subscribers, but they're leaving too. Understanding retention is critical.
Costs add up quickly
Products, boxes, packaging, shipping—costs that vary and add up fast. Margins depend on getting this right.
Cash flow timing is tricky
You collect subscription fees before fulfillment, but inventory ties up cash. Planning is essential.
A better approach
Profitual gives you flexible building blocks to model your subscription business. Define your subscriber assumptions, pricing, and cost structure—then see how they flow through to profitability and cash.
Why subscription boxes choose Profitual
Model subscriber growth
Build out your acquisition assumptions and see how growth affects revenue over time.
Plan your costs
Model product costs, packaging, and shipping. Understand your margin structure.
Understand cash timing
Subscription businesses have unique cash dynamics. See your cash position accurately.
Plan for different scenarios
What if acquisition costs increase? What if retention improves? Model different futures.
Built for subscription commerce
Flexible tools to model your subscription box finances.
Subscriber Modeling
Model subscriber growth with assumptions for acquisition and retention.
Revenue Forecasting
See how subscriber count flows through to revenue based on your pricing.
Cost Planning
Model product costs, packaging, shipping, and other variable costs.
Expense Planning
Model operating expenses, staffing, and overhead. See how they scale.
Cash Flow Timing
Understand when subscription revenue arrives versus when you need to pay for inventory.
Scenario Planning
Model different growth paths and see how assumptions affect profitability.
For every subscription concept
Curated Boxes
Model discovery boxes with varying product costs and curation approaches.
Replenishment Subscriptions
Forecast consumable subscriptions with predictable costs and retention patterns.
Growing Brands
Plan expansion with forecasts that account for scaling costs and operations.
Ready to build a profitable subscription business?
Join subscription brands who've brought clarity to their unit economics.
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